Real Madrid traveling exhibition
“We’re starting an adventure that will allow our fans to experience Real Madrid in first person”, said Butragueño at the presentation event.
Melbourne will be the starting point of the traveling exhibition Real Madrid World of Football, a new initiative that will travel the world, taking Real Madrid closer to fans from all over the planet. It was announced in the Australian city by Emilio Butragueño, director of Institutional Relations of the club, and John Eren, local minister of Tourism and Major Events, in an act that was also attended by the ex-footballer and club ambassador Ronaldo Nazario.
A pavilion inspired by the Santiago Bernabéu stadium will open its doors on 9 June at the Melbourne Museum Plaza. Real Madrid World of Football will have four unique sections for visitors. There will be an exhibition area where you will learn about the history of the club with the most interactive technology. In addition, fans will feel the adrenaline of game days in the 360º cinematic zone and will be able to put their skills to the test in the Come play area! Finally, in the Merchandise Zone, visitors will have the opportunity to take a photograph to remember.
Butragueño: “It will be the start of an unprecedented event”
“We are delighted to return to this wonderful country. Australia has a special place in our hearts and today we start an extraordinary adventure that will allow our fans to experience Real Madrid in the first person. This city will be the beginning of an unprecedented event, a unique experience that will start on 9 June. Thanks to the Real Madrid World of Football, fans will be able to visit our stadium, one of the most iconic venues in the world”.
“THE EXHIBITION WILL TRAVEL THE WORLD FOR FIVE YEARS.”
“In Melbourne we’re starting a project that will take us to 15 cities around the world. On behalf of our president, Florentino Pérez, our coach and players, I would like to express our deepest gratitude for your welcome, hospitality and, above all, for your passion”.
Eren: “Real Madrid is a titan of world football”
“It is an honour that Real Madrid has chosen Melbourne to make its world premier of the Real Madrid World of Football in June. Real Madrid is a titan of world football. With the World Cup just around the corner, this event will attract visitors from all over the country and allow them to find out exclusively what is behind this great club”.
After the premiere in Melbourne, the traveling exhibition will travel the world for five years visiting 14 more cities thanks to the collaboration agreement signed by Real Madrid and the entertainment companies iEC Exhibitions! and TEG.